Web Power executes several email marketing activities for well known Dutch beer brand Heineken.

In 2008 the email marketing campaign for the Heineken Star Final was initiated. Recipients could win a trip to South Africa, to watch the final of the European Soccer Cup. The goal of the mailing was to get people to subscribe to play the game.

The recipient received an email which led to a personalized landing page, where he or she could leave data. The same email was sent in several languages, including Hebrew, using the DMdelivery platform.