DMdelivery v8.7 introduces S.A.M.E. metrics for email
DMdelivery 8.7 implements S.A.M.E. metrics for email as defined in 2010 by the Email Experience Council. S.A.M.E. is the abbreviation for Support the Adoption of Metrics for Email. The S.A.M.E. metrics are an addition to DMdelivery and not replacing the standard metrics in DMdelivery. So don’t worry if you still want to use the statistics as you used to do, they are still there! read more
4 tips for more email marketing success
Creating an effective email marketing campaign is not always an easy task. Although there isn’t a secret recipe that works every time in any situation, there are a few things to keep in mind that may help you launch your own campaign. Take these 4 tips into account for more email marketing success the next time you’re putting together a campaign. read more
Online marketing trends 2012
As always in the last quarter of the year it’s time to look ahead and draw up your marketing plans for the upcoming year. What are your targets? Which marketing tools should you use to leverage your business? What budgets should you consider? To help you get started, we took the time to find out which trends in online marketing we can expect in the year 2012. read more
Social Sharing in DMdelivery 8.4
DMdelivery 8.4 makes it possible to share content via social sharing buttons. It was already possible to share the web version of your e-mail newsletter online, via your favorite social network(s). Now you have the possibility to share your articles. What even makes it better are the buttons in the newsletter itself that will tell you how many times the concerning article has been shared. read more