Nordea - Event manager27-04-2012
Email communication is all about finding smart solutions to everyday problems. Most companies organize some sort of event or seminar. Email is a nice way to reach, engage and activate your customers. Everyone who has send event invitations, is familiar with the problems this process often produces. Webpower offers a smart solution that can make the whole event process more efficient.
Webpower has created an "event manager" for B2B and B2C organizations invitation process more efficient for both companies and the people attending the event. Without any human interference we can keep track of the maximum number of attendees, group them depending on activity, send confirmation emails, reminders and much more.
The event manager was designed to take away most of the work while organizing events. And of course to take away the hassle for attendees to sign up for an event.
When you have a prospect who wants to register, you need to make the registration process as easy as possible. Last but not least: You need to get the registered people to actually attend the event. We have the solutions to help you solve all of these issues.
Nordea is the biggest bank in Scandinavia. In order to build and keep a strong relationship with their local and the important clients, Nordea decided to invite them to play golf with its account managers and Golf professionals.
Send a professional invitation with a possibility to subscribe to this event and collect sufficient data from the participating person. After subscribing the participant needs a password to login to a portal created for the event. The client can easily log back into the portal after the event where he can see the photos taken and see the scores.
The goal is to fill every available space for this special event. Even after the event the client needs to stay involved.
When communicating with a large group of people, email is the best solution. A recipient can read the communication when and where he desires.
The first email was a teaser to inform recipients on the upcoming event.
Then an invitations was sent containing a link to the registration page which was also created in dmdelivery. The confirmation email contains login information and a link to the event website. The participant could now log on to the event website for further information.
After collecting all data the Nordea Account Manager receives an email with information on which of his clients did or did not register for the even.
To top things of the portal was filled with scores information plus a photo gallery of this special event. A "thank you email" was sent to all participating clients containing the link to the portal to remind them to log back in.
By using the webpower event manager, Nordea was able to save costs and to organize an extremely successful event. 99% of the registered clients turned up and the day was a total success. The Account Manager-Client relationship has improved by engaging in a relaxed yet competitive setting of playing professional golf.